International Conference on Tourism, Economics, Environment, and Technology

Pengaruh Strategi Pemasaran Terhadap Keberhasilan Pelaku UMKM Dengan Pola Pikir Kewirausahaan Sebagai Variabel Intervening

2026-03-26T01:17:29+00:00

This study examines the influence of marketing strategies on the success of MSMEs (Micro, Small, and Medium Enterprises) with entrepreneurial mindset as an intervening variable in Medan City. Using quantitative approach with path analysis method, data were collected from 200 MSME owners in the food and beverage sector through questionnaires. The results show that marketing strategies have a significant positive effect on MSME success (36.7%) and entrepreneurial mindset (36.8%). Entrepreneurial mindset significantly affects MSME success (94.9%) and acts as a partial mediator between marketing strategies and MSME success, increasing the model's explanatory power to 95.0%. This research contributes to understanding the critical role of entrepreneurial mindset in translating marketing strategies into business success, particularly in the digital transformation era of MSMEs.

The Effect of Investigative Audit and Auditor’s Experience on Fraud Detection at PT Waskita Karya Tbk

2026-03-26T08:27:09+00:00

This study aims to measure the effect of investigative auditing and auditor experience on fraud detection at PT Waskita Karya Tbk. The method used is Structural Equation Modeling based on Partial Least Squares (SEM–PLS), with samples of internal and external auditors (n = 50). Data were collected through questionnaires that have been tested for validity and reliability. The results show that auditor experience is a crucial factor in improving fraud detection capabilities. Meanwhile, the influence of Audit is marginal, indicating the need to strengthen the instrument or increase the sample size. The effect size (f²) value supports this finding, where auditor experience has a strong effect, while investigative audit has a moderate effect. The model explains 42% of the variation in fraud detection capabilities (R² = 0.42). Based on these findings, it is recommended that PT Waskita Karya Tbk improve continuous auditing and CAATs technology, strengthen auditor mentoring programs, and support auditor independence, whistleblowing systems, and internal controls to optimize the effectiveness of investigative audits.

Thai Economy in the Future: Opportunities, Challenges, and Strategic Pathways Toward Sustainable Growth

2026-04-19T18:40:14+00:00

Thailand’s economy stands at a critical juncture, influenced by global megatrends, technological transformation, demographic shifts, and environmental challenges. This paper examines the future of the Thai economy by analyzing key drivers of change, including digital transformation, the Bio-Circular-Green (BCG) economy, regional connectivity under the ASEAN framework, and the shift toward service-based industries. Notably, China’s role as Thailand’s largest trading partner and a leading source of foreign direct investment (FDI) is a major macroeconomic driver, shaping Thailand’s trade balance, industrial development, and integration into regional value chains and towards a global supply chain. Drawing upon recent economic data, policy analysis, and expert projections, the study outlines potential growth pathways and structural reforms necessary to ensure inclusive and sustainable development, while navigating the opportunities and risks arising from China’s economic influence.

Optimizing Production Efficiency Through Total Productive Maintenance: a Case Study of a Vegetable Oil Production Company

2026-05-02T17:58:47+00:00

This paper aims to present an approach for optimizing production efficiency through Total Productive Maintenance (TPM), using a case study of a vegetable oil production company in Thailand. This study employed both qualitative and quantitative research methods. Data were collected using questionnaires distributed to 200 randomly selected employees from the production and maintenance departments. Prior to the implementation of TPM, the vegetable oil production system operated in a continuous series without backup systems at certain critical points. As a result, the average total equipment effectiveness (OEE) was 83.8%, which fell below the industry standard. After six months of implementing TPM focusing on Pillar 1: Focused Improvement, Pillar 2: Autonomous Maintenance, Pillar 3: Planned Maintenance, and Pillar 4: Education and Training the average total equipment effectiveness increased by 3.92%. This empirical study demonstrates the effectiveness of applying TPM to improve production efficiency in the cooking oil manufacturing sector. The findings suggest that company executives should consider extending TPM implementation across all departments for broader organizational benefits.

Talent and Organizational Support in Enhancing Quality of Work Life (QWL) Among the New Generation Workforce: Strategic Implications in the Digital Age

2026-05-03T11:26:19+00:00

Employee engagement is widely recognized as a strategic enabler of sustainable organizational performance, particularly in a workforce characterized by generational shifts and digital transformation. This study focuses on the influence of Quality of Work Life (QWL) on the new generation workforce, highlighting critical elements such as work-life balance, career development, leadership support, psychological well-being, and hybrid work structures. Drawing from the Job Demands-Resources (JD-R) and Social Exchange Theory (SET), the analysis uncovers how talent development and organizational support foster higher levels of emotional and behavioral commitment. Key findings underscore that organizations prioritizing inclusive leadership, flexible work arrangements, and tailored career pathways significantly enhance QWL and, in turn, employee engagement. The study offers insights into mitigating challenges such as digital burnout, disengagement, and attrition. Practical recommendations include the integration of mental health initiatives, agile leadership models, and strategic talent frameworks. These approaches aim to align QWL strategies with evolving workforce expectations, driving long-term productivity and retention.

Digital Literacy as a Catalyst in Consumer Adoption of Digital Healthcare: An Integrated Theoretical Perspective from Malaysia

2026-05-03T11:51:35+00:00

As digital healthcare platforms become increasingly essential in modern health ecosystems, understanding the mechanisms that drive consumer adoption is critical. This study investigates the mediating role of digital literacy in the relationship between perceived value, trust, and convenience, and consumer behaviour in adopting digital healthcare services in Malaysia. The research integrates three established models the Technology Acceptance Model, the Unified Theory of Acceptance and Use of Technology, and the Value-Based Adoption Model to develop a unified conceptual framework. A total of 351 valid responses were analysed using structural equation modelling and bootstrapped mediation testing. The findings reveal that digital literacy significantly mediates the influence of all three predictors on consumer behaviour, suggesting that digital competence is not merely a prerequisite but a transformational enabler. The results highlight the necessity of enhancing digital skills, fostering trust, and designing user-centric systems to bridge the digital divide. This study offers both theoretical advancement and practical strategies for healthcare providers, policymakers, and system developers aiming to promote inclusive and widespread adoption of digital healthcare technologies.