ANALYSIS OF THE DEVELOPMENT OF THE CROSS OF LOVE (SALIB KASIH) TOURISM OBJECT TOWARDS INCREASING COMMUNITY WELFARE IN SIATAS BARITA – TAPANULI UTARA

Abstract

Tourism is one of the most important sectors of North Tapanuli Regency. One of your main tourist sites is the Salib Kasih Tourism Area which has the potential to be developed. For this, we need an appropriate and effective strategy. With the strategy of developing the Salib Kasih Tourism Area in terms of tourism objects, tourism infrastructure and facilities as well as tourism markets and promotion, it is hoped that the welfare of the community can be increased as seen from the level of income, health and education of the community. This research was conducted in the tourist area of the Salib Kasih. This type of research is descriptive using statistical analysis, which means the writer does not use hypothesis testing, but only describes the data obtained in the field, then interprets the data, and finally analyzes and discusses the data and SWOT analysis, which means the writer identifies the strengths, weaknesses, opportunities and threats then determine the internal factors and external factors to get the development strategy. The results of this study indicate that the conditions for the development of the Salib Kasih tourism area can still be improved. The main strategy in the development of tourism areas is a strategy that utilizes and explores the potential of the community in carrying out activities that promote the unique value of the Salib Kasih tourism area through the government's policy of making an annual tourism calendar for North Tapanuli Regency and the tourism industry is advised to involve the community in the development of tourism areas so that by If the community is actively involved, the community will receive a steady income so that their welfare increases.